![]() ![]() Tasked with scouting Son, Tottenham’s talent-spotters could instantly see why Pochettino had tried to sign the South Korean when he was Southampton manager in 2013. This is the journey of Son the player, the man, the brand. So how has Son transformed from struggling winger to elite forward? From shy newcomer to the centre point of the dressing room? From having a lot of commercial potential to becoming, in one source’s words, “East Asia’s David Beckham”. To give a sense of how Son is viewed nowadays from a marketing perspective, Cristiano Ronaldo is another of CAA’s clients. The company also looks after the commercial interests of former coach Jose Mourinho and midfielder Dele Alli, the latter of whom recommended the company to Son. Last year, Son joined the sports division of Hollywood talent agency CAA - CAA Base. Had they not, Son would have considered his options.Īs Son’s performances on the pitch have cranked up a few gears, so too has his marketability. Chairman Daniel Levy and his colleagues agreed, taking us to the point where confirmation is expected imminently. He knew he merited a contract commensurate with his performances and standing at the club, and made that point to the Spurs hierarchy earlier this year. Short of confidence five years ago, Son is aware of his value now. The nature of the deal also reflects Son’s changed mindset. The contract will bring Son, now 29, in line with Tottenham’s highest earners Harry Kane and Tanguy Ndombele and reflects his standing as one of the best players in the world. Son’s improvement over the last few years is why he has signed a lucrative new deal at Spurs. Instead, after deciding that he would not run away from the challenge, he knuckled down and became almost the prototypical Mauricio Pochettino player. He then wrote his name into club history by scoring the first ever first team goal at Tottenham Hotspurs' new stadium when he opened the scoring in a 2-0 win over Crystal Palace on 3 April, 2019, and, six nights later, bagged the first European goal at Spurs' new home in the 1-0 Champions League quarter-final, first leg win over Manchester City.In the summer of 2016 after a mixed first season in England, Son almost left the club to return to Germany. The 2018/19 campaign saw Sonny hit the 20-goal mark for the second time in three seasons, despite missing game time through two separate spells of international duty with South Korea. In August and early September 2018, Son captained South Korea to victory at the Asian Games in Indonesia. He also helped his nation qualify for the FIFA World Cup 2018 tournament, where he scored twice in the finals in Russia. He then collected the Asian Football Confederation 'International Player of the Year' award for a second time - having first won it in 2015 - and was named Top South Korean Male Footballer at the Korea Football Association awards. In November 2017, he became the highest-scoring Asian player in Premier League history. Playing regularly in the side, Son ended the campaign with 21 goals from 47 appearances. ![]() In March, he completed his first Spurs hat-trick. In 2016/17, Son picked up the first of two EA SPORTS 'Player of the Month' awards. He scored twice on his home debut in a 3-1 Europa League victory over Qarabag. He signed for Tottenham Hotspur in 2015 and made his debut for the club away at Sunderland in September 2015. He helped them to Champions League qualification in each of his two seasons there and made a total of 87 appearances, scoring 29 times at BayArena. A consistent goalscorer throughout his time in Germany, he went on to make 78 appearances and scored 20 times for Hamburg before joining Bayer Leverkusen in June, 2013. Son originally moved to Germany as a teenager and came through the ranks at Hamburger SV, scoring on his Bundesliga debut in October, 2010, against 1. He is the son of Son Woong-Jung, a retired football player turned manager who once played for the South Korea national football 'B' team. "Attacking footballer and international superstar, Heung-min Son ('Sonny'), was born in Chuncheon, South Korea on 8th July 1992. ![]()
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